Newsletter dispatch and success measurement with Pardot
Pardot by the Pardot LLC (950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA) is also used to dispatch and measure the success of our newsletter. The legal basis is article 6 (1) a) GDPR. We use the so-called "double opt-in" procedure to subscribe to our newsletter. This means that after you have entered your e-mail address, we will send you a confirmation e-mail to the e-mail address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm this within 30 days, your registration will be deleted. If you confirm your wish to receive the newsletter, we will store your e-mail address until you unsubscribe from the newsletter. The storage serves the sole purpose of sending you the newsletter. Furthermore, we store your IP address and the time of registration and confirmation in order to prevent misuse of your personal data. Mandatory information for sending the newsletter are your Address, email address, surname and first name, company, city and country. The provision of further, separately marked information is voluntary and is only used to personalise the newsletter. This data will also be completely deleted upon revocation. We would like to point out that we evaluate your user behaviour when sending the newsletter. We use Pardot as an analysis tool for this purpose. The evaluation is carried out via so-called "web-beacons" in the newsletter e-mails sent. Web-beacons are small graphics in the e-mail, which enable a log file recording and log file analysis when opening the e-mail. For the analysis Pardot links the data for the registration of the e-mail newsletter and the information from the "web-beacons" with your e-mail address and an individual ID. The evaluations serve the purpose to recognize the reading habits of our users and to send content according to their interests. You can revoke your consent to the sending of the newsletter at any time by clicking on the link provided in each newsletter e-mail, or by contacting the data protection officer at the contact details below. Your data will not be passed on to third parties other than pardot/salesforce.